Xbox has lost its captain and co-pilot in the same day. Phil Spencer, the man who spent 12 years making Xbox relevant has left. Sarah Bond, the person likely to take his place is also gone. Same day. That's not a coincidence.

Phil Spencer was brought on during a tricky period for Xbox. The Xbox One era.
He saved xbox from disaster by introducing the Game Pass, allowing subscribers an almost endless library of games, and honestly the value for the cost was amazing.

It was a great strategy but did it make money?

No. Not really. Game pass made $5 billion dollars. Sounds great, but Xbox revenue fell 25%. They bet on the subscription but lost the hardware battle.

What will happen to Game Pass is a question mark. It was Phil Spencer's idea, his bet on the future of Xbox, if new leadership look at the numbers will they choose to double down or back off?

Sarah Bond was seen as the logical successor and her departure has left Asha Sharma in charge.

She is walking into a burning house and to make it worse she has no experience working in gaming. Asha was previously working within Microsoft's AI division, she's not a gamer but an AI executive.

They didn't hire a gamer and it might not be an accident. Is Xbox's future in subscriptions, cloud and AI-powered systems instead of gaming consoles?

Keep Reading